So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well.
Free Workbook: How to Plan a Successful Website Redesign Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders, this guide has tips to help you strategize your website redesign and ensure it turns out to be a huge success — not a flop.
Many organizations opt to redesign their website to welcome more traffic as their business grows. Others invest in a website redesign as part of a larger rebranding initiative. Regardless of why your company is interested in a website redesign plan, the project itself is a massive undertaking, not to mention an important one to get right considering the critical role your website plays in your marketing and brand image.
In fact, new research has found that 50% of consumers think website design is crucial to a business’s overall brand. To many visitors, the website you publish is just as important as the products you sell.
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